We had to make some difficult but necessary choices about where our resources will be invested, and it meant a painful reduction in our work force. However, today we have a stronger group of employees who are passionate in their dedication to working with our growers.
We also focused on innovative and improved processes of how we market and ship cotton and the strategies we can use to produce the best prices possible in a given marketing year.
The never-ending challenge is maintaining our focus on our members and their textile mill customers. Devoting the necessary time and energy to achieving their often widely divergent goals is not easy, but it is critical to our success.
To members and staff we have conveyed a greater sense of urgency and the need to make smart, informed and disciplined decisions in all matters. We are developing new markets and new relationships, and we are leveraging our members' and employees' immense pride and passion for what they do into visible, tangible and positive results.
I am confident we are on the right path and will continue to provide excellent returns to our growers. Following this path is not easy, but it is necessary to make sure Calcot succeeds as a first-rate, profitable and enduring business that continues to meet the needs of our farmers and their families for generations to come.
source : cottonfarming
We also focused on innovative and improved processes of how we market and ship cotton and the strategies we can use to produce the best prices possible in a given marketing year.
The never-ending challenge is maintaining our focus on our members and their textile mill customers. Devoting the necessary time and energy to achieving their often widely divergent goals is not easy, but it is critical to our success.
To members and staff we have conveyed a greater sense of urgency and the need to make smart, informed and disciplined decisions in all matters. We are developing new markets and new relationships, and we are leveraging our members' and employees' immense pride and passion for what they do into visible, tangible and positive results.
I am confident we are on the right path and will continue to provide excellent returns to our growers. Following this path is not easy, but it is necessary to make sure Calcot succeeds as a first-rate, profitable and enduring business that continues to meet the needs of our farmers and their families for generations to come.
source : cottonfarming
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