Reality Check
Phil Burnett
The fact is that the competition for acres is intense. While prices have strengthened recently, cotton has taken some bruises the last couple of years. Nobody knows that better than the symbiotic businesses that have scaled to process the volume of cotton grown through the first seven years of this decade.
Most of us are busy figuring out how to move forward under these conditions. Although adjustments may be painful for a time, we can also rest in the knowledge that markets always prevail in the end. But American farmers are now doing what they always do when challenged. They innovate. Farmers are looking at commodity markets, costs of production, yields and returns more diligently than ever. To borrow a concept from the manufacturing sector, "continuous improvement" will be the key to survival.
As a lifelong participant and observer of the cotton industry, I am convinced that cotton will continue to be a viable, competitive choice for farmers in the United States. It is unquestionably one of the most durable crops a farmer can plant. It will perform under conditions that wilt and destroy other crops.
source : cottonfarming
Phil Burnett
The fact is that the competition for acres is intense. While prices have strengthened recently, cotton has taken some bruises the last couple of years. Nobody knows that better than the symbiotic businesses that have scaled to process the volume of cotton grown through the first seven years of this decade.
Most of us are busy figuring out how to move forward under these conditions. Although adjustments may be painful for a time, we can also rest in the knowledge that markets always prevail in the end. But American farmers are now doing what they always do when challenged. They innovate. Farmers are looking at commodity markets, costs of production, yields and returns more diligently than ever. To borrow a concept from the manufacturing sector, "continuous improvement" will be the key to survival.
As a lifelong participant and observer of the cotton industry, I am convinced that cotton will continue to be a viable, competitive choice for farmers in the United States. It is unquestionably one of the most durable crops a farmer can plant. It will perform under conditions that wilt and destroy other crops.
source : cottonfarming
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