Townsend Honored As CCOY
'Vision 21' Effort Underway
The National Cotton Council (NCC), Cotton Incorporated and Cotton Council International (CCI) are working together on a project to address issues that affect U.S. cotton, both domestically and internationally.
Mark Lange, NCC president and CEO says, "In the United States, the group is working to get the cost down in moving cotton from the warehouse to the container and improving U.S. cotton flow to be competitive in the international market.
"We need to understand cotton's environmental footprint and deliver cotton in a cost-competitive manner," he adds.
Allen Terhaar, CCI's executive director, is coordinating demand research in China and India, which represent one-third of the population of the world.
"We want to better understand the demand side and are looking at secondary demand levels in China and India," Terhaar says. "CCI and Cotton Incorporated are engaged in ongoing consumer efforts and trying to define what creates a good environment for cotton sales."
Lange also notes that the plan includes bringing stakeholders together at the end of 2010 to hear Vision 21 progress reports and review the consumer preference data that is in the process of being collected.
source : cottonfarming
'Vision 21' Effort Underway
The National Cotton Council (NCC), Cotton Incorporated and Cotton Council International (CCI) are working together on a project to address issues that affect U.S. cotton, both domestically and internationally.
Mark Lange, NCC president and CEO says, "In the United States, the group is working to get the cost down in moving cotton from the warehouse to the container and improving U.S. cotton flow to be competitive in the international market.
"We need to understand cotton's environmental footprint and deliver cotton in a cost-competitive manner," he adds.
Allen Terhaar, CCI's executive director, is coordinating demand research in China and India, which represent one-third of the population of the world.
"We want to better understand the demand side and are looking at secondary demand levels in China and India," Terhaar says. "CCI and Cotton Incorporated are engaged in ongoing consumer efforts and trying to define what creates a good environment for cotton sales."
Lange also notes that the plan includes bringing stakeholders together at the end of 2010 to hear Vision 21 progress reports and review the consumer preference data that is in the process of being collected.
source : cottonfarming
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