Special Campaign Brings Consumers
Closer To Cotton
Visiting The Pod
The pod is comprised of two sides that swing open. One side enables mall visitors to take a peek into a life size closet and find some of the stylish cotton clothes inspired by the artists' wardrobes. All of the clothing in the closet is available for sale.
On the other side, mall patrons can sit in an actual recording booth, submit a statement about why they love their cotton clothes and record their own versions of the cotton theme song.
"Once their recording is complete, they can e-mail it to five of their friends and also sign up for program-related text messages to periodically come straight to their cell phones," says Rosario.
The music videos will be entered into "The Fabric of My Life Song Contest" where five finalists will be chosen. The top vote-getter wins a trip to New York.
source : cottonfarming
Closer To Cotton
Visiting The Pod
The pod is comprised of two sides that swing open. One side enables mall visitors to take a peek into a life size closet and find some of the stylish cotton clothes inspired by the artists' wardrobes. All of the clothing in the closet is available for sale.
On the other side, mall patrons can sit in an actual recording booth, submit a statement about why they love their cotton clothes and record their own versions of the cotton theme song.
"Once their recording is complete, they can e-mail it to five of their friends and also sign up for program-related text messages to periodically come straight to their cell phones," says Rosario.
The music videos will be entered into "The Fabric of My Life Song Contest" where five finalists will be chosen. The top vote-getter wins a trip to New York.
source : cottonfarming
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