Let's Keep Improving
Hopie Brooks
Cargill Cotton
Memphis, Tenn
Most warehouses are farmer-owned, so you have a say in how they are managed. You should insist on efficiency when it is not only possible but also one of the few things that separates you from your competitors.
I am proud to be a cotton merchant, and think that by helping our customers (both farmers and textile mills) manage risk and inventories, Cargill adds value to the cotton we merchandise. We are offering innovative products and services to our customers that were never even considered in years past. But all the value we add can be undone if we fail to deliver on what we promise.
One default or bad shipment can damage our reputation. Likewise, if we, as an industry, don't act in concert to preserve the advantages we have, then we are no better than any cheaper fiber out there and don't deserve the premium that the market has awarded us.
source : cottonfarming
Hopie Brooks
Cargill Cotton
Memphis, Tenn
Most warehouses are farmer-owned, so you have a say in how they are managed. You should insist on efficiency when it is not only possible but also one of the few things that separates you from your competitors.
I am proud to be a cotton merchant, and think that by helping our customers (both farmers and textile mills) manage risk and inventories, Cargill adds value to the cotton we merchandise. We are offering innovative products and services to our customers that were never even considered in years past. But all the value we add can be undone if we fail to deliver on what we promise.
One default or bad shipment can damage our reputation. Likewise, if we, as an industry, don't act in concert to preserve the advantages we have, then we are no better than any cheaper fiber out there and don't deserve the premium that the market has awarded us.
source : cottonfarming
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