Special Campaign Brings Consumers
Closer To Cotton
When Cotton Incorporated designs a consumer- directed promotion, its usual targeted audience is women 18 to 34 years of age.
"This segment of women is going through important life stages that makes it highly influential in the purchase decision process," says Paula Rosario, vice president of consumer marketing and strategic alliances at Cotton Incorporated.
With so many fiber apparel options at retail, Cotton Incorporated has created an interactive promotion utilizing 'experiential marketing' that will be implemented at 15 malls all across the United States. The mall program will literally bring cotton's television and print ad campaign to life at point-of-sale.
source : cottonfarming
Closer To Cotton
When Cotton Incorporated designs a consumer- directed promotion, its usual targeted audience is women 18 to 34 years of age.
"This segment of women is going through important life stages that makes it highly influential in the purchase decision process," says Paula Rosario, vice president of consumer marketing and strategic alliances at Cotton Incorporated.
With so many fiber apparel options at retail, Cotton Incorporated has created an interactive promotion utilizing 'experiential marketing' that will be implemented at 15 malls all across the United States. The mall program will literally bring cotton's television and print ad campaign to life at point-of-sale.
source : cottonfarming
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