Friday, July 30, 2010

The never-ending challenge

Charting A New Course

Jarral Neeper
Bakersfield, Calif.

The never-ending challenge is maintaining our focus on our members and their textile mill customers. Devoting the necessary time and energy to achieving their often widely divergent goals is not easy, but it is critical to our success.

To members and staff we have conveyed a greater sense of urgency and the need to make smart, informed and disciplined decisions in all matters. We are developing new markets and new relationships, and we are leveraging our members' and employees' immense pride and passion for what they do into visible, tangible and positive results.

I am confident we are on the right path and will continue to provide excellent returns to our growers. Following this path is not easy, but it is necessary to make sure Calcot succeeds as a first-rate, profitable and enduring business that continues to meet the needs of our farmers and their families for generations to come.


source : cottonfarming


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