U.S. Cotton Prospects Strong In Vietnam
Kelli Merritt
Lamesa,
EDITOR'S NOTE – Texas producer/broker Kelli Merritt (above) addressed the FiberMax Cotton Quality Summit in Vietnam and visited with mill executives during her recent trip to that country, which has become an important customer for U.S. cotton. Merritt, a niche merchant, discovered that Vietnam's expanding textile mill industry is becoming a major force in the global market. Despite preconceived ideas about the country, she encountered executives eager to learn more about the best way to identify cotton quality. This is her firsthand report of the trip.
Sitting on the tarmac of the sleek, modern airport, I realized I didn't know that much about Vietnam. Sure, I had those images from my childhood of the evening newscasts with helicopters and jungle grass, Jane Fonda and young Marines toting M-16s, but what would I find when I toured the mills?
If China is the elephant in the room, the one we can't ignore, India is the rhino. It's still pretty large, and it's best to pay attention to its whereabouts. In comparison to the other animals, Vietnam is a baby hippo – smaller, younger and newer. What makes up this fledgling market? How is it motivated? Where does it fit? More importantly, can I find a mutually beneficial business relationship with these textile mills?
source : cottonfarming
Kelli Merritt
Lamesa,
EDITOR'S NOTE – Texas producer/broker Kelli Merritt (above) addressed the FiberMax Cotton Quality Summit in Vietnam and visited with mill executives during her recent trip to that country, which has become an important customer for U.S. cotton. Merritt, a niche merchant, discovered that Vietnam's expanding textile mill industry is becoming a major force in the global market. Despite preconceived ideas about the country, she encountered executives eager to learn more about the best way to identify cotton quality. This is her firsthand report of the trip.
Sitting on the tarmac of the sleek, modern airport, I realized I didn't know that much about Vietnam. Sure, I had those images from my childhood of the evening newscasts with helicopters and jungle grass, Jane Fonda and young Marines toting M-16s, but what would I find when I toured the mills?
If China is the elephant in the room, the one we can't ignore, India is the rhino. It's still pretty large, and it's best to pay attention to its whereabouts. In comparison to the other animals, Vietnam is a baby hippo – smaller, younger and newer. What makes up this fledgling market? How is it motivated? Where does it fit? More importantly, can I find a mutually beneficial business relationship with these textile mills?
source : cottonfarming
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